Essential in the entrepreneurship of 2018, social networks have an equivalent number of advantages and disadvantages. Provided you know the nuts and bolts, they are a valuable tool, an endless source of professional opportunities just a click away. Our recruiting managers decipher the operation.
Social networks, state of the art in five figures
43% of the world’s inhabitants are active on social media. This is affirmed by the French marketing agency We Are Social, a figure corroborated by the social networking tool Hootsuite. That is 3 297 Billions of Internet users.
Only 30% of UK people use the Internet for job search purposes.
19% of employers admit to having failed a candidate because of information found on Facebook (in 41% of cases)
This huge pool of recruiters and potential employees generates a considerable amount of information to process. What must be known about the e-recruitment of 2018, some elements of answer.
Algorithms and e-recruitment, understand everything
Yes, social networks make it possible to be reactive, to apply in real time and to inform oneself effectively about its future employers. Provided you perfectly control your digital identity: exit controversial photos and vulgar comments. Master the art of selling yourself with humility and sincerity: passions, hobbies, personal, associative and professional activities will better define you.
Different actors, which one to choose?
Facebook and Leboncoin convey an impression of proximity and are big suppliers of job offers, generally low qualified.
The Linkedin network currently claims 16 million registered in France, including 33% of assets (Hootsuite). With more than 20,000,000 member companies, this professional identity card is essential to gain visibility and build credibility.
2018, the HR are now going to conquer Instagram and its almost 12 million registered …
Charge you to determine a relevant job board. Sales , HR, marketing , finance, digital marketing or personal services, each sector now has its platform. Hesitant, undecided?Our consultants will help you reach your goal.
Increasingly sophisticated software
Digitization of information, recovery of keywords , questionnaires, level of language , prestigious schools, qualities … they are always more efficient.
Be rigorous about hiring dates: data is centralized and software programs programmed to exclude suspicious documents.
Maximize your chances of being recruited, our suggestions
Create a link with your future employer by doubling your application (making a phone appointment). Presenting yourself on time, with a resume and a handwritten cover letter, will reflect your balance between digital knowledge and personal values.
Emphasize equally your soft skills, behavioral skills and diplomas. If the lack of university education can be a hindrance in some professions, it is no longer an impassable wall.
Although a higher school is a guarantee of excellence, do not forget that apprenticeships alternately and international experiences are nowadays highly solicited, know how to evoke and value them.
