Four Digital Marketing Trends to Watch in 2014

The digital marketing landscape is changing constantly. Each year, new tools, technologies, and platforms are introduced that subsequently shift marketing strategies.   In keeping with the theme of new digital technologies and strategies, here are four trends every digital marketer should be thinking about for 2014.   1. Interactive video experiences   As brands push

Unemployment rate drops to 7.1%

The UK unemployment rate has dropped to 7.1%, close to the point at which the Bank of England has said it will consider raising interest rates.   The number of people out of work fell by 167,000 to 2.32 million in the three months to November, the Office for National Statistics (ONS) said.   The

Minimum wage boost could be “self-defeating”

Graduates working for the minimum wage should brace themselves for disappointment – George Osborne has cautioned against a proposed pay rise for those receiving the lowest legal wage. Forcing employers to pay their staff more could be “self-defeating” if it reduces the number of jobs available, the Chancellor has argued.   Cabinet ministers – including